As described elsewhere in the JSNA, Hackney Council recently commissioned Ipsos MORI to undertake a health and wellbeing survey of its adult (age 16+) residents. 3 This included questions about perceptions of how healthy their diets are and what prevents them from eating more healthily.

Virtually all respondents to this survey (89%) were aware of the recommendation to eat at least five portions of fruit and vegetables each day, but only a third (35%) said they achieve this in practice. 4The cost of healthy food, lack of time and willpower were the three main barriers to achieving a healthy diet (see Figure 3).  Perceived availability of healthy food is relatively low down the list of stated barriers (mentioned by 5% of people). This is consistent with observational evidence that the majority of Hackney neighbourhoods are well served with good access to fresh fruit and vegetables.

In fact, Hackney is well served by ethnic food shops, catering for African, Eastern, European, Turkish and Vietnamese diets in particular.  It is, therefore, unlikely that access to culturally appropriate food is a barrier to healthy eating in these communities, but awareness of the nutritional content of some of the available food products and ingredients might be.

Figure 3: Top 10 reported barriers to healthy eating among Hackney adults who disagreed that they had a healthy diet (age 16+, 2015)

Price and time are main reported barriers to healthy eating
Figure 3: Top 10 reported barriers to healthy eating among Hackney adults who disagreed that they had a healthy diet (age 16+, 2015)

Source: Hackney Residents Health and Wellbeing Survey Based on a sample size of 1,009

References

  1. Ipsos MORI, “Health and Wellbeing in Hackney: survey report for Hackney Council,” 2015
  2. Ipsos MORI, “Health and Wellbeing in Hackney: survey report for Hackney Council,” 2015
  3. Ipsos MORI, “Health and Wellbeing in Hackney: survey report for Hackney Council,” 2015
  4. Ipsos MORI, “Health and Wellbeing in Hackney: survey report for Hackney Council,” 2015